Fight Climate Change
Project Objective
Social Campaign & Logo Design
Programs Used
Illustrator & Photoshop
Description
Fight Climate Change was a social campaign created for my Visual Communications class. My campaign specifically addresses the destructive impact of fire and floods on communities. I designed a logo to symbolize the dual forces of fire and water and used photographs featuring real people to reflect the devastating effects of these climate events.
The Fight Climate Change posters, Instagram posts and stickers were designed to raise awareness and provide information about climate change. Additionally, I aimed to engage the audience and inspire action on this critical issue through design.
Process
The image below shows the Fight Climate Change logo progression. As development progressed, the logo became more refined and the imagery for fire and water became more differentiated. Color was added to the final logo.
The audience for this campaign was considered when selecting photos for the poster and Instagram posts. I anticipated that the audience would primarily be from the U.S. Due to this, I selected U.S. based photos, so that the audience would feel more connected to the people in the photos and as a result be more likely to take action. Additionally, photos were edited to be black and white, and the contrast was enhanced in order to make the impact more jarring and feel more urgent.
