Pear & Plum
Project Objective
Logo & Packaging Design
Programs Used
Illustrator & Photoshop
Description
Pear and Plum is a personal branding and packaging project. A monogram logo was designed for a luxury company and uses a curling serif typeface and gold foil to give the brand an elevated feel. And the Pear and Plum packaging features a floral and fruit pattern that serves as a backdrop for the packaging design.
Process
I tested different logomarks and wordmarks as part of the logo exploration process. I opted to focus on typography-based logo for this project, rather than a pictorial logo, in order to give the design a more elevated feel. The image below shows some of the logo variations explored during this process.
I based the Pear and Plum pattern on a watercolor pattern I created for a different project. I used the watercolor as a basis for a digital illustration that I then turned into a seamless pattern. Gradients were added to the digital illustration to mimic the gradients found in the watercolor.
